CureCMT · brand kit · v1 · June 2026

CureCMT brand kit

The working brand system for CureCMT, the patient-facing identity of the Hereditary Neuropathy Foundation. Built on the chosen mark, the cross-section opened into a C for Cure and CMT.

Download brand assets (.zip)

Logos (SVG + PNG), both lockups, every color version including the seven section accents, the color values, and this kit as a PDF. Individual files: Brand kit PDF · Logo SVG · Stacked logo SVG · Mark SVG · Mark PNG · Color values

Primary logo

The default lockup. Use this wherever space allows.

CureCMTHereditary Neuropathy Foundation

The system

CureCMTHereditary Neuropathy Foundation
Stacked, for square spaces
Mark only (app icon, favicon, swag)
CureCMT
Wordmark only

Color versions

The logo must work in full color, one color, and reversed.

Full color
One color, ink
One color, green
Reversed, on dark

In the section accents

For material that belongs to one section of the site. Each accent has a one-color mark for light backgrounds and a reversed mark on a solid panel of that accent. These are the only approved recolors of the mark. All fourteen are in the download, under accent-versions/.

Living with CMT
#81449a
Research
#5f9c43
Science and Industry
#1f6fd6
Impact
#eaa207
Support the Cure
#d6266f
About HNF
#1f6476
Events
#4a46c4

Color palette

#2E9E5B
Cure greenPrimary. The mark, the word “Cure,” calls to action.
#0E6BA8
CMT blueSecondary. The word “CMT,” the divider, science and trust.
#1a2421
InkBody text and one-color logo on light backgrounds.
#5a6560
SlateThe foundation name and supporting text.
#E8F3ED
Green tintSurfaces, callout backgrounds.
#FAFBFA
PaperPage background.

Section accent colors

Each of the seven site sections carries its own accent, used for eyebrows, top rules, links, and hover states.

#81449a
Living with CMTAwareness purple. AA on white.
#5f9c43
ResearchDiscovery green. For small text use #3f6f29.
#1f6fd6
Science and IndustryCredible blue. For small text use #1a5fc2.
#eaa207
ImpactMilestone gold. For text use #8a5d00 (gold fails AA).
#d6266f
Support the CureGiving rose. For small text use #bd2062.
#1f6476
About HNFHeritage deep teal. AA on white.
#4a46c4
EventsEvents indigo. AA on white, no darker text shade needed.

Typography

Kanit Bold Wordmark and display headings. Weight 700.
Kanit Medium The foundation name and subheads. Weight 600.
System sans (body) Body copy uses the system sans stack for speed and accessibility.

Clear space and minimum size

Keep clear space around the logo equal to the mark’s inner ring. Nothing intrudes.
Minimum mark size 24px. Minimum full lockup width 120px.

Usage rules

Do

  • Keep “Cure” green and “CMT” blue. The split is the brand.
  • Write CureCMT as one word, mixed case.
  • Set Hereditary Neuropathy Foundation in title case beneath.
  • Use the one-color or reversed version on busy or dark backgrounds.
  • Preserve the clear space and minimum sizes.

Don’t

  • Recolor the mark or wordmark outside the palette.
  • Stretch, rotate, or add effects to the logo.
  • Set the foundation name in all caps.
  • Place the full-color logo on a low-contrast background.
  • Rebuild the lockup spacing by hand. Use the master art.